top of page
Sustainability Software Branding and
Content Creation
The launch two new sustainability software products for Geospatial Insight, LOCATE EV and LOCATE Solar, initially required me to create logo designs following the same visual identity as the company's existing product logos.
Providing location intelligence for rooftop solar and electric vehicle charging infrastructure through a geospatial map interface, the logo I designed is influenced by the selection of a specific location on these maps.
Client:
Geospatial Insight
As part of the wider brand identity, the introduction of these two products formed a new market, and therefore required me to design a new visual identity. I had to balance it being cohesive within existing guidelines, as well as identifiable and a unique area of its own, part of this included a new social media (LinkedIn) product showcase page.
Content creation and delivery required close internal communication with product leaders, marketing managers and sales staff. Technical understanding of specific attributes balanced with big picture capabilities creates a balanced selection of content.
(All above photographed marketing material I created, including the rolling video. I also took the photographs for use on social media.)
"Content creation and delivery required close internal communication with product leaders, marketing managers and sales staff."
Content creation and delivery required close internal communication with product leaders, marketing managers and sales staff. Technical understanding of specific attributes balanced with big picture capabilities creates a balanced selection of content.
Driving urgency though content based on industry statistics while sharing benefits of the product offers an engaging variety of social media content for which i was responsible.
Marketing material for these products was comprised of a diverse range of digital and non-digital content.
This included: collateral sales package material such as product sheets, event stands and roller-banners, advertorial, informational and software platform videos, website written and graphic design content including a series of infographics, consistent social media content including specific targeted campaigns.
All work displayed was undertaken whilst at Geospatial Insight and remains the Intellectual Property of Geospatial Insight.
bottom of page