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Edgbaston College, an academic and career focused Independent Sixth Form College in the Centre of Birmingham, required a rehaul of their social media content for an increased presence to help drive admissions.
Client:
Edgbaston College
Developing a series of branded infographics, I leveraged a wide range of college statistics, such as student performance metrics, academic outcomes, and university acceptance rates. These data points were transformed into engaging visual content that highlights the college's academic achievements and growth.
I introduced a variety of motion graphic based content to create add a more dynamic visual narrative and enhance the overall page experience. I integrated more usage of brand colours throughout by introducing graphical posts, helping reinforce their professional identity as an up and coming college.
Introducing a series of templated designs including fine-tuneable paid ads, blog posts and key dates celebrations, designed to maintain a cohesive style for ad hoc content while helping drive web traffic.
The final designs help create a balance between informative and visually appealing content, contributing towards a more refined appearance that reflects the aspirations and values of not only the college but the students.
"These data points were transformed into engaging visual content that highlights the college's academic achievements and growth."
"Designed to maintain a cohesive style for ad hoc content while helping drive web traffic."
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