Genee Group, a leading UK manufacturer of touch technology required video content to add to their marketing collateral, as well as to be used on social media as a dynamic and engaging form on content.
Clients:
Genee Group
​To enhance Genee Group's portfolio of customer testimonials, I filmed and edited a video case study at the University of Law, Birmingham, a long-standing user of Genee's interactive displays.
For the video I used a variety of panning, quick cutting, scene setting clips. Together with the Genee marketing team, I interviewed the university's IT manager, selecting the location for its optimal lighting and professional atmosphere.
To maintain focus on the customer's voice, I adopted an editing style that presented the questions as on-screen annotations, removing the interviewer's audio entirely. By positioning the camera over the interviewer’s shoulder, I created an immersive perspective, allowing viewers to feel as though they were part of the conversation.
"By positioning the camera over the interviewer’s shoulder, I created an immersive perspective, allowing viewers to feel as though they were part of the conversation."
Exhibiting at Education Estates in Manchester, an annual event bringing over three-thousand delegates, I attended along with the team on the Genee Group stand to create content to promote our presence. I filmed and edited a wrap-up video to capture the essence of the event. The video’s structure was designed to promote our presence with engaging content.
Starting with fast-paced, scene-setting clips that set the tone. It then transitioned into an engaging overview of the stand, highlighting casual customer interactions with branded print assets, detailed product close-ups, and meaningful in-depth conversations with attendees. The video concluded with a call to action, inviting those who missed the event to connect with us directly.
​
This video not only reinforced Genee's strong presence at the event but also served as an effective marketing tool, engaging new leads and followers as they explored our social media channels post-event.
"Served as an effective marketing tool, engaging new leads and followers as they explored our social media channels post-event."
While exhibiting at Education Estates in Manchester, Genee unveiled an innovative education coding robot, marking its debut at an event of this kind.
To amplify the excitement, I filmed and edited a short playful and engaging video on the first day of the event, ensuring it was ready for social media on day two. Designed to spark curiosity and highlight Genee’s presence, the video not only captured attention online but also generated on-site buzz. Attendees witnessed the live filming, adding an element of intrigue that drove footfall to the stand and created a dynamic atmosphere around the brand.