A short social media campaign as an introduction to a new wildfire tracking service.

Postcard graphics were design in-keeping with company brand guidelines and issued weekly across Linked and Twitter channels to provide the audience with a build up before an official announcement post. 

Self conducted industry research provides a summary and sets the scene before it becomes appropriate to promote specific service details, helping to establish the brand as an authoritative voice on the subject.

Balancing an appropriate level of detail suitable for a social media post of this kind promotes engagement.