My presentation for a six hour timed challenge for 'Papilo Care'.

This 6-hour timed brief was to design a front cover along with a logo, and an inside double page spread for a potential information brochure.

Papilio Care are specialists in providing 24-hour care to elderly people, living in their own homes. Their clients highly value the ability to maintain their independence, pursue their chosen lifestyle and, critically, remain in their own homes with their own possessions and pets.

Some key elements to the logo were to play on the roof like triangular shape above the wording, this was to represent the care provided at home, whilst the abstracted tilt gives this a softer touch a modern feel to a new way of care.

The imagery shows the positivity of the lifestyle and family experiences which can be had whilst being at home, whilst the layout plays with the logo shape as it becomes the steps guiding them through these lifestyle posibilities.