Social media content for the soft relaunch of new company asset monitoring product including a new LinkedIn showcase page.

Consistent social media posts across all relevant channels enabled the organic growth of the page.

Video, postcard, carousel, industry news links and partner content re-shares were the majority of the content used during the product relaunch.

Commentary on industry news establishes the brand and an authoritative voice in the industry, case studies provide proof of concept for the product whilst generic advertorial posts are used to highlight benefits of the product.

Whilst adhering to brand guidelines, the variety of content types optimises engagement and provides a variety of communication methods to translate a niche, academic product into a palatable format across the different social media channels.

Controlling and balancing the focus level of each post, enhances engagement through variety and contrast, appealing to a wider audience over time and allowing the page to offer content on broad subject matters to highly detailed technical information.

Internal communication with product leaders was essential to understand the key attributes of the product and address any reoccurring customer questions.